Defining the [Name of Project] -Purpose/Goal/Objectives and Succinct Definition

Purpose:  In thinking about your project’s purpose, it might be helpful to ask yourselves - “If this project didn’t exist – what wouldn’t happen; what wouldn’t get done?” The reverse of your answer here may well be your project’s purpose. 

Vision:  What will the world look like AFTER this project/product is implemented?  Describe a possible “future state.”

Goal(s):   What does this project intend to accomplish and deliver?

Objectives:  How will we go about accomplishing our Goal(s)?

Succinct Definition:

Describe the project in 50 words or less:

(Please be succinct – remember the quote from Mark Twain - “I was going to write you a short letter, but didn’t have the time, so I wrote a long one instead.” Please make your definition clear, concise and short: Please include when and how we will know the project is over.)